Journal of European Consumer and Market Law

Volume 3 (2014)

Volume 3 (2014) / Issue 1

Franziska Weber, 'The Law and Economics of Self-regulation in Advertising' (2014) 3 Journal of European Consumer and Market Law, Issue 1, pp. 5–16


This paper looks at the effectiveness and usefulness of establishing a self-regulatory entity (SRE) in the advertising sector. In different countries one finds different forms of this type of institution. It may play a role in ensuring that misleading and aggressive advertisements are stopped and furthermore deal with questions of taste and decency of certain advertisements. Taking a broad view, an SRE can be classified as a law enforcement mechanism, the existence of which may be crucial to induce advertisers to law-abiding compliant behaviour. This paper will present a comparative legal analysis of various European SREs within a law and economics framework.

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ISSN: 2364-4710
ID: EuCML2014003