Procedural autonomy and effective consumer protection in sale of goods liability: Easing the burden for consumers (even if they arent consumers) - Journal of European Consumer and Market Law View Procedural autonomy and effective consumer protection in sale of goods liability: Easing the burden for consumers (even if they arent consumers) by - Journal of European Consumer and Market Law Procedural autonomy and effective consumer protection in sale of goods liability: Easing the burden for consumers (even if they arent consumers) 4 4 Journal of European Consumer and Market Law