This article considers the application of European competition law to agreements for, and practices relating to the broadcasting of sports events. Along with Hollywood first run movies, live exclusive broadcasting rights to top football and Formula One grand prix motor racing have been key to selling pay TV subscriptions. European competition law has sought to ensure that these rights are exploited in a way which retains the ability for rival broadcasters to enter the pay TV market. The recent UEFA Champions League case gives significant guidance as to the future application of competition law in this area. However, commercial developments may have outstripped the Commission’s remedies.
World Competition